Saucony opens Flagship Store in London! 🎉

With a high-energy community event, @saucony_eu celebrated the opening of its very first flagship store in the UK. 🎊

More than 50 runners took on the challenge of the “Beat the Bus” race, going head-to-head with a classic London double-decker bus. 🔥 The event was set against the backdrop of iconic city streets and driven by live DJ beats — all leading to the new store in the heart of Covent Garden.

The store’s design is inspired by the river that gave Saucony its name, blending natural elements with dynamic lighting to create a warm, welcoming atmosphere. With 100 lockers for run crews, an in-store café, and dedicated community spaces, the store is set to become a cultural hotspot for running enthusiasts. 💥