SAUCONY
When it comes to running shoes, Germany is a highly competitive market. After the US, it’s arguably the toughest and largest in the world. Saucony delivers outstanding products, and among ambitious runners, Saucony shoes are already a staple. They perform. They’re top-tier running shoes. The next step was moving into the mainstream.
From 2021 to 2025, Citybeam supported the American performance running brand, strengthening Saucony’s presence in Germany and Austria. The goal was to become more lifestyle-driven and more visible beyond the core running scene.
Social media shifted towards a stronger focus on video content. Ambassadors were activated more strategically for events and PR projects to create real touchpoints with the brand. Influencer relations were expanded, and more lifestyle-oriented PR content was produced and distributed in urban environments. The brand sharpened its profile and the results spoke for themselves.
For Saucony, a day you go running is a good day. An even better day is one where you inspire others to run. We couldn’t agree more and gave our best every single day to communicate this mindset and way of life.
Services
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Social Media
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Public Relations
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Media Relations
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Event Management
Overrated - Underrated with Saucony athlete Lars Wichert and his trainer Dr. Golo Rohrken. A new video format for the Saucony Instagram channel designed to entertain the community. At the same time, the community gets to know the Saucony athletes better and is emotionalized by the light-hearted format.