Running is our passion – and who doesn’t like doing good? With the Wings for Life World Run, we get the best of both worlds. Since 2014, this global charity run has taken place every year in May. One hundred percent of the entry fees go directly into spinal cord research, with the goal of finding a cure for spinal cord injury.

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Since 2017, we’ve been part of Red Bull’s communications team, supporting the organization of the world’s largest run across more than 195 countries. One of the key challenges of an event on this scale is knowing when to give local communications teams full freedom and when to ensure global standards are upheld. That requires trust, confidence, and experience.

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Our advantage is that we’ve worked on the corporate side ourselves, leading international projects. We understand the energy such global initiatives generate, but also the responsibility that comes with them as the big event day approaches. The rule is simple: always stay one step ahead.

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In 2023, our role shifted from the international level to the national level in Germany and Austria. Today, we support Red Bull’s local organizations in both countries across public relations and influencer marketing, and we are responsible for all German-language editorial content, including website copy, newsletters, and app texts.

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Services

• Editorial lead

• Development of the global content plan

• Press releases in German and English

• Community management and user communication

• Handling international media inquiries

• Coordination of interviews with ambassadors and athletes

• Public relations

• Media partnerships

• Influencer marketing