ORGANICS BY RED BULL

With ORGANICS by Red Bull, drinking becomes a conscious moment of enjoyment.
Not an energy drink, but a natural beverage made with 100% ingredients from natural sources — for people who make mindful choices without compromising on taste.

​

The challenge
The brand is well established, yet its potential reaches far beyond its existing audience. Our goal was to open up ORGANICS emotionally, connect with new consumers, and spark excitement beyond traditional channels.

​

The strategic approach: Social first.
Alongside classic PR activities, we increasingly focus on social media activations with carefully selected influencers — meeting the broader audience where they live, engage, and get inspired.

To bring this to life, we launched the ORGANICS Instagram Family: a community of authentic creators who translate the brand into their own language, lifestyle, and content, making ORGANICS tangible, relatable, and real.

​

Services
• Social media and influencer strategy
• Building and managing the ORGANICS Instagram Family
• Content creation and influencer relations
• Campaign development and community activation
• Reporting, performance analysis, and optimization