ACLIMA

Being outdoors means freedom, connection, and respect for nature. This is precisely the mindset embodied by Aclima – a Norwegian company that develops high-quality merino wool clothing for people who live the outdoor lifestyle consciously and sustainably.

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But the outdoor market is fiercely competitive, dominated by large players and saturated messaging. To successfully position Aclima in Germany and Austria, it needs more than just good products – it needs relevance, credibility, and genuine passion.

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This is precisely where Citybeam comes in. Because we don't just talk about the outdoors – we live it. A large part of our team spends every free minute in nature: running, climbing via ferratas, trail running, on multi-day hikes, or sometimes even on expeditions to the Himalayas. We know that moment when merino wool makes the difference between summit bliss and a sudden change in the weather. This understanding – combined with strategic know-how – makes our communication authentic, tangible, and relevant to our target audience.

We strategically support Aclima through PR, influencer marketing and media collaborations, creating a brand perception that combines authenticity, quality and sustainability.

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Services:

• PR and media relations (DE & AT)
• Influencer marketing and ambassador strategy
• Conception and implementation of media campaigns
• Advertorials and media partnerships
• Support for trade fair appearances
• Strategic brand positioning in the DACH region