SIP BY PERNOD RICARD

The hospitality industry thrives on people who inspire, connect, and push boundaries. With SIP – Share. Inspire. Pioneer., Pernod Ricard created a community that brings this energy together: a B2B ecosystem connecting bartenders, operators, and visionaries from across the scene, with the goal of positioning the brand as the preferred spirits partner.

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But a community doesn’t thrive on content alone. It needs relevance, momentum, and a clear vision. Our mission was to rethink SIP in Germany, challenge the existing structure, and evolve it into a strong, activating platform.

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We reach new audiences where hospitality truly lives: on Instagram, LinkedIn, YouTube, and Spotify. From there, we guide them into the SIP universe through the website, masterclasses, webinars, live events, and community formats that combine exchange, education, and brand experience.

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The impact didn’t go unnoticed. Citybeam was entrusted with leading SIP Germany, taking full responsibility for strategy, agency setup, and execution.

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Services

• Strategic repositioning and project leadership for SIP Germany

• Community building and B2B engagement

• Social media strategy and content architecture across Instagram, LinkedIn, YouTube, and Spotify

• Funnel development to convert social audiences into website members

• Concept and execution of live events, masterclasses, and webinars

• International consulting for HQ in Paris and global scaling