Sophia Thomalla and her new bodyguard 💪😎

The TV presenter is known for her straight talk – and that’s exactly what the new campaign reflects. Hunger. Eat this.isn’t just a message, it’s a mindset. yfood positions itself as the smart “bodyguard” for everyday life – always there when things need to be fast, without compromising on quality or taste. 😋

The displays in supermarkets across Germany and the commercials humorously and loudly capture the everyday battle with cravings. The campaign uses sharp humor to show how you can tackle these typical daily problems. In this case, yfood becomes the reliable companion and bodyguard for Sophia, and for everyone who wants to enjoy consciously and effortlessly, even in stressful or low-energy moments. ✅