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The beverage market is highly competitive. Every sip counts. Getting business rolling in such a competitive market is hard for every brand. Carpe Diem Kombucha has had a lot of fans in the niche: People living a healthy lifestyle and loving superfoods. However, the target group needed to increase. For over 4 years Citybeam consulted with the brand Carpe Diem Kombucha. We created a story around the drink and showed why consuming Carpe Diem daily is good for you: The fermented tea drink was praised as an ideal drink for a healthy breakfast, a clean lunch or dinner. It’s a perfect alternative to alcohol. With regular press releases and events with influential celebrity German chefs like Cornelia Poletto or Jan-Philipp Cleusters who shared recipes, there was more awareness.


Scope of work: Strategy, public relations, influencer relations, event management, creation and handling of consumer newsletters.


Carpe Diem lunch with 70 celebrities in Hamburg


Guests: Sarah Kuttner, Klaas Heufer-Umlauf, Shermine Sharivar, Markus Kavkar, Linda Zervarkis, Kai Schumann, Patrick Nuo, Heio von Stetten, Katja Flint, Claudine Wilde, Dennenesch Zoudé

Carpe Diem
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